By Maria Herrera Mellado of GH on Jan. 19, 2025
President-elect Donald Trump has made his latest foray into the financial world with the launch of $TRUMP, a meme coin that quickly surpassed a $5 billion market capitalization.
Three days before his historic inauguration, this move further strengthens Trump’s reputation as an innovative leader, willing to embrace new technologies and transform industries.
Announced on Truth Social last Friday, the $TRUMP coin celebrates Trump’s presidential victory and his upcoming inauguration.
Trump meme coin saw massive surge, market cap tops $72 billion
According to CoinGecko , the $TRUMP meme coin soared over 600% from Friday to Saturday, followed by another 150% jump from Saturday night to Sunday morning. By 7 am ET on Sunday, it was trading at just above $72, pushing its fully diluted market capitalization to just over $72 billion.
Developed on the Solana blockchain, $TRUMP is backed by cutting-edge technology and a strategic supply structure. At its launch, only 200 million coins were made available, with plans to expand the total supply to 1 billion over the next three years. This initial limited release has propelled the coin’s rapid rise, highlighting the market’s appetite for all things Trump.
It’s important to note that 80% of the token supply remains in the hands of CIC Digital LLC, an affiliate of the Trump Organization, and Fight Fight LLC, ensuring that the proceeds from commercial activity remain within Trump’s circle. Although the token’s website emphasizes that $TRUMP is neither an investment nor a political tool, its overwhelming success reflects public confidence in Trump’s brand and vision.
A New Era for Crypto Politics
Trump’s support for cryptocurrencies is no surprise. During his campaign, he advocated for making the United States the future “crypto capital of the planet.” His electoral victory alone has spurred the crypto market, pushing Bitcoin to historic highs of over $100,000 and adding $1.8 trillion to the global market cap in 2024.
The president-elect plans to further solidify the US’s leadership in the crypto space with bold policies.
Trump has proposed reducing regulatory barriers and creating a dedicated cryptocurrency advisory council to foster industry growth. Additionally, his administration is expected to establish a Bitcoin reserve for government transactions, a move that could revolutionize federal agencies’ interactions with digital assets.
A History of Innovation and Merchandising
The launch of $TRUMP adds to Trump’s track record of innovative commercial ventures. From $100 silver coins and limited-edition sneakers to Trump-branded colognes and $11,500 signed guitars, Trump has consistently turned his brand into a commercial success. His NFT collection, for example, generated $7.2 million in licensing revenue, and his latest product lines have sold out within hours.
However, $TRUMP represents more than just merchandising. It is a bold statement about the future of decentralized finance and Trump’s role as a leader embracing technology to empower Americans.
What’s Next for $TRUMP?
As the inauguration draws closer, the excitement surrounding $TRUMP is likely to continue growing. The coin’s trajectory reflects the unstoppable momentum of Trump as he prepares to take office.
The launch of $TRUMP underscores Trump’s commitment to challenging the status quo and empowering Americans. Whether through policies or innovation, he continues to lead by example, proving that bold ideas can transform industries and inspire a nation.
When Trump is sworn in as president, $TRUMP will stand as a testament to his leadership and vision for a prosperous and innovative United States.
