In 1985, Philip Morris bought General Foods. In 1988, they bought Kraft for $13.1 billion, the largest non-oil corporate merger in American history. They brought with them decades of addiction science, the bliss point, the precise combination of sugar, salt, and fat engineered to override your body’s stop signals. By 1989, the same people who figured out how to keep you smoking were running the largest food company in the world.
Sirius!











